How Much Should a Website Cost?
Most creatives, frequently get this question from a new client. It is more like asking, “How much should I spend on a car?” The answer isn’t the same for everyone, and it really boils down to answering a few other questions first. On a high level – it costs whatever you want to spend. Anywhere from free to millions of dollars.
A more efficient way to address such an enquiry on cost is to answer a series of questions.
Got it? So, how much can you spend on for a website? The points below can help you draw up a reasonable budget.
- What are your objectives, needs and expectations?
- What are the needs and expectations of your website visitors, clients and customers?
- Does your business already have an established unique brand/identity?
- What level of expertise and style are you looking for?
- Do you wish to employ a high profile agency, a medium sized studio, a small design company or a trainee?
- What can you afford to spend for your website project?
We’ll assess these options to see how they affect the cost of producing a website, look at a simple example and provide you some ideas for coming up with a budget plan for your project.
In general, the expense for a site will be based on how long it takes for style and application plus any extra costs needed for hardware or software.
- What are your expectations, objectives and needs?
- What are the requirements and expectations of your clients, visitors and customers?
It is necessary to resolve what your ideas are for a site and why you need one. There might likewise be details that you have not considered. The needs and expectations of your target markets are also important and will also resolve your analysis of your competition. An excellent designer will guide you through a process to help you meet the objectives. 3rd Edge Creative frequently provides this as a consulting service with a part of the fees used towards the actual cost of production.
Projects can be done in phases and costs spread into milestones. In other words, work within agreed milestones. The more requirements of the task, the higher the cost.
Is your service currently developed with its distinct brand/identity?
Sites on a tight spending plan generally do not resolve this problem. It is necessary that your website properly represent who you are from the “look and feel” point of view. If your service is already visually and thematically represented, then the process of developing the imagery for your website will ideally be an extension of what already exists.
If the budget enables, for services without a unique identity or style, often the generation of the website is an opportunity to develop a brand identity at the same time, thus conserving costs.
What is required in terms of the abilities, experience and level of design?
Do you wish to work with a high profile agency, a medium sized design house, a small design company or a trainee?
At 3rd Edge Creative we look at the process of site production from three perspectives; artistic/creative, technical, and marketing. Some design companies do not take on a project for less than say 10,000 ($,ZAR, AUD, Rupees…you get the point). You will likewise find designers that will produce your website on a per-page price, (all right for easy, low expense websites, however not advised for anything beyond that).
This is truly an important consideration for yourself. What are your present expenses for marketing? For sales? For support? What are your expectations/projections for profits, or decrease of expenditures from your website? What is the current annual profits for your service? Your budget should, to a degree, be commensurate with the level at which your service is running. The budget plan would be higher for a big corporation than for a little sole proprietorship.
Let’s take a look at an example
A small business requires a website for their company just to have an existence on the Web. The site is easy – about 5 pages with info about business, the services they provide, an enquiry form that can be submitted and the info received via e-mail. The budget isn’t available for producing a graphic “look,” and existing images will be utilised. A smaller sized, less experienced designer may handle a project like this for a couple of hundreds. A medium sized firm might quote 3000 to 8000 ($,ZAR, AUD, Rupees, but again you get the point) depending upon variables. A larger company would most likely not take a task this little.
What can you afford to spend for your website project?
Depending on a large variety of variables, a task like this might begin at say 20 000 (same here) and go into 6 figures.
Back to our main topic, the expense for your site is determined to a large degree by what you can manage to invest. Normally, the more you spend on your site, the more bang you get for your buck so to speak, an obvious declaration but real none-the-less.
In addition, a crucial element beyond the scope of this article, addresses the promotion and marketing of your site – the very best project on the planet isn’t most likely to be successful if no one knows about it. Make certain to include expenses related to your marketing program as well as an active website maintenance package.
Your website is a business tool and the overall goal is to grab new and engage with existing customers. All these factors help in determining how much you spend on a website. Keep in mind that phasing a project in milestones allows you to introduce more features over time as more budget becomes available. (For tips on converting your website visitors into customers, read this article)
Header Photo by Anna Shvets from Pexels